Experian, the global data and technology company, announced it has acquired AtData, a leading data and intelligence company backed by the world’s most comprehensive email insights technology.
Verified, real-time email insights represent one of the most powerful digital identity signals. The acquisition expands Experian’s vast data and identity assets, adding over 10 billion email addresses worldwide. AtData’s real-time data signals, combined with Experian’s extensive consumer data, analytics, and decisioning platforms, means clients can more confidently identify, authenticate, and engage consumers across digital channels.
“Differentiated data and real-time identity signals are the ultimate advantage and increasingly important in the age of AI,” said Jeff Softley, CEO of Experian North America.
“Our goal has always been to help our customers optimize their first party email data collection, accelerate their marketing performance, minimize the cost of fraud, and drive their data-oriented business strategies,” said Tom Burke, CEO of AtData.
Source: Experian